Underwriting
  • Articles
  • October 2020
  • 5 minutes

A Race to Digitize: RGA's 2020 Group Insurance Open Enrollment Market Practices Survey

By
  • Megan Benson
  • Nick Morison
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In Brief

Digitization has consequences, from additional tracking to growing interest in non-traditional products, and yet many of the factors that contribute to a successful Open Enrollment process remain the same.

Even before the outbreak of COVID-19, more group insurers than ever before are relying on third-party digital platforms to conduct Open Enrollment. That was the chief finding of RGA's first survey of major North American group insurers since 2017 on the all-important open enrollment period. Digitization has consequences, from additional tracking to growing interest in non-traditional products, and yet many of the factors that contribute to a successful Open Enrollment process remain the same.

Infographic_OpenEnrollmentMarketPractice_FINAL-01

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Meet the Authors & Experts

Benson_Megan
Author
Megan Benson
Executive Director, Underwriting, Life Reinsurance, U.S. Group Reinsurance
Nick Morison
Author
Nick Morison
Senior Marketing Underwriter Consultant, Life, Accident and Disability Reinsurance, U.S. Group Reinsurance