Leveraging Data for Growth

Andy Hui

In Brief

Bancassurance growth in Asia has been surging over the past few years, strongly boosted by the main sizable bancassurance deals signed - several of which have valuations in the billions.

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The conventional wisdom about protection cover – that it is sold, not bought – is generally reversed when customers experience life cycle events such as marriage/divorce, retirement planning and caring for family elders. For today’s Asian bancassurers, providing more market-customised protection triggered by lifecycle events via sophisticated database mining technologies such as predictive modelling will be key to leveraging these events.

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Author

Andy Hui

Chief Executive, RGA International Reinsurance Company dac

References

Reprinted with permission of The Asia Insurance Review (AIR)
www.asiainsurancereview.com.

Leveraging Data for Growth

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